About Us

Paul Malinowski, a Rosetta executive who worked closely with Rob for 28 years, succeeded Rob Hullar as president and CEO after Hullar's 2024 retirement. Malinowski joined Rosetta in 1994 as quality advisor. His focus on organizational development, team building and process improvement contributed to Rosetta's long-standing partnerships, including the Ricoh agreement. After becoming more involved in the business, he was promoted to VP of operations. In 2006, along with operations, he took on sales, marketing and business development. He led the sales team working closely with Ricoh partners and helped the company steadily gain industry recognition as a global leader in magnetic ink character recognition and payment solutions. Beginning in 2009 as executive vice president, Malinowski directed Rosetta's manufacturing, warehouse operations, inventory management and customer service operations. He continued as secretary on the Rosetta board of directors while retiring from day-to-day operations in 2022. Before joining Rosetta, Lt. Col. Malinowski served in the U.S. Army for 23 years in various command and staff positions. Malinowski holds a master's in public relations from Ball State University.

Jose Sepulveda joined the Rosetta Family in 1999. He has fulfilled multiple global service and support roles, building strong relationships with Rosetta's international partners. As Vice President, he oversees the customer technical support departments focusing on continually evaluating internal operations and striving to create efficiencies and improvements that can help the company to better serve their customers. Prior to joining Rosetta Technologies Sepulveda was a corporate manager for Danka Industries - taking on Service Manager, Acquisitions Strategic Support Manager, District Service Manager and Regional Service Manager roles while expanding the Danka footprint through acquisitions in Florida, Arizona and California. Sepulveda is a 12-year veteran of U.S. Naval Intelligence where he served as a crypto specialist in communications. While serving, Sepulveda earned a degree in electronics engineering from Illinois University.

Nate Schultz manages Rosetta's manufacturing, warehouse, inventory and shipping divisions. He also manages all of Rosetta's vendor relationships, ensuring raw materials, engineered MICR printers and supplies are available when needed. This requires process improvement and team building as well as skilled negotiation. Schultz joined Rosetta in 2019 as a customer support representative providing service and support to Rosetta's customers worldwide. Before joining Rosetta, Schultz served in the U.S. Army for nearly 12 years and spent more than 14 years learning the printer/copier business. Schultz holds a bachelor's of science and a master's in business administration--both from Troy University.

Jim Walling joined Rosetta Technologies in 2006 as Principle Xerographer to develop new MICR technology for the Pro Series printers. In his current role as Chief Technologist, Jim heads up the hardware and process development team for MICR conversion of all new printers as well as technical support of current printer products. Jim brings over 40 years of combined experience in xerographic imaging at Eastman Kodak, Heidelberg Digital, and Rosetta Technologies. At Kodak, Jim worked over 14 years to the rank of Research Associate in the Eastman Kodak Research Laboratories. In the Kodak Apparatus Division, and later in Heidelberg Digital, Jim served as group leader of product design team, Project Manager of a digital printer development program, and Product Manager for the Kodak/Heidelberg Digital Presses. Jim earned his BS degree in Electrical Engineering from Iowa State University and his MS degree in Electrical Engineering and his Ph.D. in Engineering Science from Rensselaer Polytechnic Institute.

Currently serving as the Controller and Human Resources point of contact, Jerrid Zell provides financial direction to achieve profitability as well as provides guidance and assistance for all Human Resource functions. Zell began his working relationship with Rosetta Technologies in May of 2023. Prior to joining the team at Rosetta Technologies, Zell was a Senior Accountant for 8 years at Atkins Global North America, an engineering and capital project management company, spent 9 years as a Plant Accountant with West Pharmaceuticals, a company that produced containment and delivery systems for injectable pharmaceutical products. Prior to that, Zell has over 15 years in the Banking and Credit Union Industries. Zell attended Baker College, in Michigan dual majoring in Accounting and Computer Information Systems. He earned a Six Sigma Breen Belt and is a Notary Public. Zell volunteers for Habitat for Humanity and has been involved with Ronald McDonald House.