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About Rosetta Technologies

Rosetta Technologies is a revolutionary team creating and delivering innovative print technology solutions to Fortune 500 businesses, banks, government, universities, small businesses and schools. Our MICR print solutions transform your business and relationships with your customers.

A Complete MICR Product Line

MICR desktop, workgroup, and production printers at speeds from 34 ppm to 136 ppm, proven check and IRD printing software, plus MICR toner, paper, post processing equipment, and accessories.

MICR Printers
Exclusive Technology

We engineer every printer, the toner chemistry, print engine control and optimization. Customers benefit from the best MICR print quality, security, and functionality available.

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Advanced Solutions

We focus exclusively on MICR, we offer the most technically advanced and complete product set in the market. We're committed to providing customers with state-of-the-art, end-to-end MICR print solutions and world-class support.

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Dedicated Support

We provide our customers with the highest quality products and services suited to their needs. We understand that these products are used for mission-critical applications and that fast, responsive support is essential.

Customer Care
A relationship with the industry leader.

Our RICOH Partnership

Ricoh is the leader in digital output solutions - and Rosetta is Ricoh's exclusive MICR partner. This means our customers enjoy the specialized capabilities of a MICR technology leader combined with the resources of a global IT provider.

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Leadership with Experience

As a co-founder of Rosetta Technologies, and currently serving as President and Chief Executive Officer, Robert Hullar provides leadership that supports the growth and profitability of the company. Under Hullar's supervision, the company has achieved tremendous growth and success and is now recognized as a leader in the MICR industry. In addition to establishing MICR relationships with some of the world's largest printer manufacturers including Kyocera, IBM, HP, Tally-Genicom, Hitachi and most recently Ricoh, Hullar has led the company in pioneering technology for new applications of MICR. Prior to establishing Rosetta Technologies in 1987, Hullar was Director of Marketing for MegaCom, Inc, a developer of printer control systems and other related technologies. He joined that company just after its inception, and built the engineering department before overseeing the marketing department. Prior to that Hullar worked as a systems analyst in Gainesville, Florida, and taught computer science at a local college. Hullar attended Allegheny College, Miami University and Santa Fe Community College. He majored in Chemistry and Computer Science.

Jose Sepulveda joined the Rosetta Family in 1999. He has fulfilled multiple global service and support roles, building strong relationships with Rosetta's international partners. As Vice President, he oversees the customer technical support departments focusing on continually evaluating internal operations and striving to create efficiencies and improvements that can help the company to better serve their customers. Prior to joining Rosetta Technologies Sepulveda was a corporate manager for Danka Industries - taking on Service Manager, Acquisitions Strategic Support Manager, District Service Manager and Regional Service Manager roles while expanding the Danka footprint through acquisitions in Florida, Arizona and California. Sepulveda is a 12-year veteran of U.S. Naval Intelligence where he served as a crypto specialist in communications. While serving, Sepulveda earned a degree in electronics engineering from Illinois University.

Jim Walling joined Rosetta Technologies in 2006 as Principle Xerographer to develop new MICR technology for the Pro Series printers. In his current role as Chief Technologist, Jim heads up the hardware and process development team for MICR conversion of all new printers as well as technical support of current printer products. Jim brings over 40 years of combined experience in xerographic imaging at Eastman Kodak, Heidelberg Digital, and Rosetta Technologies. At Kodak, Jim worked over 14 years to the rank of Research Associate in the Eastman Kodak Research Laboratories. In the Kodak Apparatus Division, and later in Heidelberg Digital, Jim served as group leader of product design team, Project Manager of a digital printer development program, and Product Manager for the Kodak/Heidelberg Digital Presses. Jim earned his BS degree in Electrical Engineering from Iowa State University and his MS degree in Electrical Engineering and his Ph.D. in Engineering Science from Rensselaer Polytechnic Institute.

Currently serving as the Controller and Human Resources point of contact, Jerrid Zell provides financial direction to achieve profitability as well as provides guidance and assistance for all Human Resource functions. Zell began his working relationship with Rosetta Technologies in May of 2023. Prior to joining the team at Rosetta Technologies, Zell was a Senior Accountant for 8 years at Atkins Global North America, an engineering and capital project management company, spent 9 years as a Plant Accountant with West Pharmaceuticals, a company that produced containment and delivery systems for injectable pharmaceutical products. Prior to that, Zell has over 15 years in the Banking and Credit Union Industries. Zell attended Baker College, in Michigan dual majoring in Accounting and Computer Information Systems. He earned a Six Sigma Breen Belt and is a Notary Public. Zell volunteers for Habitat for Humanity and has been involved with Ronald McDonald House.
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