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Rosetta Technologies Hires Industry Veteran as Marketing Director
- Shoemaker brings marketing expertise to company -
Tampa, F.L., March 17, 2008
Rosetta Technologies, the leading provider of workgroup and light-production MICR printing solutions, today announced the addition of Alicia Shoemaker as Director of Marketing. In this role, Shoemaker will develop and implement Rosetta's strategic marketing initiatives and drive external and internal communications programs.
Shoemaker brings more than eight years of technical marketing experience to Rosetta Technologies. Most recently she ran marketing at Source Technologies, where she led several electronic marketing initiatives and played an integral role in establishing the company's leadership position in the self-service kiosk market. She was also a key contributor to Source Technologies being named as a finalist in the 2007 American Business Awards for Marketing Excellence.
Prior to Source Technologies, Shoemaker was a Brand Planner for Corder Philips Advertising. She worked with clients to develop and implement strategic marketing and branding programs.
"Strong marketing and communications are key to Rosetta's growth plans," said Rob Hullar, president, Rosetta Technologies.
"Alicia's MICR industry knowledge coupled with her agency experience
make her the ideal person for this crucial role."
About Rosetta Technologies
Founded in 1987, Rosetta Technologies is dedicated to developing and marketing the world's most technically advanced printers, consumables, and software for magnetic ink character recognition (MICR) applications. As Ricoh's exclusive MICR engineering partner, Rosetta offers the industry's widest range of MICR printers and consumables, from compact desktop to high-speed cut-sheet production printers, plus post-processing equipment, supplies, and 24x7 support. The company also offers comprehensive software packages for IRD and check printing. Located in Tampa FL, Rosetta is a standing member of the American National Standards X9 committee. For more information, visit www.rosettatechnologies.com.
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