(800) 937-4224

5912 Breckenridge Pkwy Suite B Tampa, FL 33610

At Rosetta Technologies It’s all About Customer Care

Rosetta Technologies Customer Care Program provides a special level of service for our customers. We strive to provide our customers with the highest quality products and services suited to meet their needs.

Executive Team

Robert W. Hullar




President, Chief Executive Officer

As a co-founder of Rosetta Technologies, and currently serving as President and Chief Executive Officer, Robert Hullar provides leadership that supports the growth and profitability of the company. Under Hullar's supervision, the company has achieved tremendous growth and success and is now recognized as a leader in the MICR industry.

In addition to establishing MICR relationships with some of the world's largest printer manufacturers including Kyocera, IBM, HP, Tally-Genicom, Hitachi and most recently Ricoh, Hullar has led the company in pioneering technology for new applications of MICR.

Prior to establishing Rosetta Technologies in 1987, Hullar was Director of Marketing for MegaCom, Inc, a developer of printer control systems and other related technologies. He joined that company just after its inception, and built the engineering department before overseeing the marketing department. Prior to that Hullar worked as a systems analyst in Gainesville, Florida, and taught computer science at a local college.

Hullar attended Allegheny College, Miami University and Santa Fe Community College. He majored in Chemistry and Computer Science.

Bill Sano




Chief Financial Officer

Bill Sano has served Rosetta Technologies as Chief Financial Officer for more than six years. In this role Sano oversees all accounting, finance, IT and human resource functions. His focus is to continually work on integrating the company's financial functions with line operations, while also working to develop systemic processes.

Sano has more than 20 years experience in a variety of industries. Prior to joining Rosetta Technologies, he worked with KPMG Certified Public Accountants, GE, Schlumberger Ltd. & CNF Menlo Logistics (acquired by UPS).

Sano earned his BBA in accounting at Siena College in New York. He resides in Tampa, FL.

Jim Walling




Chief Technologist

Jim Walling joined Rosetta Technologies in 2006 as Principle Xerographer to develop new MICR technology for the Pro Series printers. In his current role as Chief Technologist, Jim heads up the hardware and process development team for MICR conversion of all new printers as well as technical support of current printer products.

Jim brings over 40 years of combined experience in xerographic imaging at Eastman Kodak, Heidelberg Digital, and Rosetta Technologies. At Kodak, Jim worked over 14 years to the rank of Research Associate in the Eastman Kodak Research Laboratories. In the Kodak Apparatus Division, and later in Heidelberg Digital, Jim served as group leader of product design team, Project Manager of a digital printer development program, and Product Manager for the Kodak/Heidelberg Digital Presses.



Jim earned his BS degree in Electrical Engineering from Iowa State University and his MS degree in Electrical Engineering and his Ph.D. in Engineering Science from Rensselaer Polytechnic Institute.

Paul Malinowski




Executive Vice President, Operations

As Executive Vice President of Operations, Paul Malinowski supervises the operations and customer technical support departments of Rosetta Technologies. His focus is on continually evaluating internal operations and striving to create efficiencies and improvements that can help the company to better serve their customers.

Since retiring from the Army in 1994, Malinowski has worked in both the government and private sectors. His specialties include organizational development, team building and process improvement. In the Army he specialized in Personnel and Administrative Systems management, where his application of Total Quality Management principles to headquarters and systems produced unprecedented reductions in cycle time and administrative costs, and achieved dramatic improvements in customer satisfaction. The processes he developed for screening applicants for military service were adopted for use throughout the United States.

Malinowski was President of the Tampa Bay Quality Network, Region 4 Coordinator for the Sterling Team Showcase and a member of the Pinellas County Quality Academy Advisory Board. He has also provided training and consulting services in Total Quality Management principles and techniques to several organizations and companies in the Tampa Bay area. He has a Masters Degree in Public Relations from Ball State University in Muncie, IN.



Rosetta Technologies is a revolutionary team of customers, employees, vendors, and partners creating and delivering innovative print technology and solutions to the market. Our mission is to translate this technology into MICR print solutions that transform your business and relationships with your customers.


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(800) 937-4224

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Rosetta Technologies

5912 Breckenridge Pkwy Suite B

Tampa, FL 33610


Monday to Friday: 8am to 5pm ET

Saturday and Sunday: Closed


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